DATING SUNDAY: The Biggest Day for Online Dating!

In the digital age, January’s first Sunday of every year serves as prime time for online dating. Tabbed as ‘Dating Sunday,’ each year brings a rush of new patrons as well as those who return to their abandoned accounts causing dating app servers to be hit with an increase in swipes. Match.com coined the concept in 2014 after noting a spike in traffic on the first Sunday after New Year’s Day, and by 2016 it had become widely recognized as an unofficial holiday for those seeking companionship.

• New Year’s Resolutions: Many individuals resolve to find a partner as part of their “new year, new me” mindset.
• Holiday Fatigue: After spending the holidays solo or answering questions from family members about their relationship status, many singles feel a renewed urgency to date.
• Cuffing Season Pressure: With Valentine’s Day roughly six weeks away, there is a distinct seasonal push to find someone before the next major romantic milestone.

Across dating platforms, peak engagement consistently occurs during the ‘Golden Hour’—Sunday evenings from 7:00 PM to 10:00 PM local time. More historical data for Dating Sunday.

The Evolution into “Scan Season.” Are you ready?

Scan Season is swaGGerscan’s annual brand moment that marks the kickoff of a season-long surge in dating and gaming activity. Beginning on the first Sunday after New Year’s Day, it centers high-intent profile scanning, rapid connections, and co-op social experiences that fuse play with meaningful matchmaking.

Focus: A dedicated, energetic period when the swaGGerscan community personal health, open conversation, and collaboration by getting tested together when applicable as the New Year begins.

What it delivers: increased healthy engagement, a sense of momentum on prevention, and opportunities for users to initiate and deepen connections through our process of ‘scanned’ interactions and shared values.

Key Attributes Include

High intent: focused on meaningful matches and real connections. Gamified discovery: blending profile exploration with gameplay elements. Seasonal momentum: a celebrated, recurring moment that drives community activity. Inclusive tone: welcoming and playful, yet professional in delivery.

This season, don’t be a super-spreader. Before joining any dating platform, be to get tested for all common STDs so that you’re not unknowingly spreading ‘the gift that keeps on giving’. Upgrade your approach and schedule your screening using swaGGerscan — UPGRADE

My 3 Key Strategies for a Healthy and Successful ‘Dating Sunday’ experience:

1. Your Bio — Highlight your preferences as well as your willingness to discuss your testing status in a natural way (without oversharing).

2. Text Message Communication — Leverage swaGGerscan virtuous approach for a healthy online dating experience.

3. Scan Yourself — This season, don’t be a super-spreader. Before joining any dating platform, be to get tested for all common STDs so that you’re not unknowingly spreading ‘the gift that keeps on giving’.

Why This Helps — Your online and in-person interactions should reinforce self care, trust, and value-alignment. This will place you head and shoulders above the competition.

*Upgrade your approach and schedule your screening using swaGGerscan — UPGRADE